// startup autopsy
Revetto
Born in a recession, buried by it
timingSlow Death
Years-long decline before final shutdown · Fatal mistake: Founded during the 2009 financial crisis with only $20K, leaving zero margin for the extended sales cycles endemic to recession-era enterprise SaaS.
Key Events Timeline
FOUNDING
Revetto founded in the USA during the depths of the 2009 financial crisis.
FUNDING
Raised $20K in seed capital — far too little to build a competitive SaaS product.
PRODUCT LAUNCH
Launched SaaS product into a market constrained by post-recession enterprise budget cuts.
SHUTDOWN
Revetto shut down after failing to generate sufficient revenue against macro headwinds.