// startup autopsy
Qloud
The social music layer nobody remembered.
timingAcqui-hire
Fatal mistake: Raised too little capital to sustain growth in a nascent market requiring long-term user acquisition investment.
Key Events Timeline
FOUNDING
Qloud founded in the USA with a vision to layer social features onto music consumption.
FUNDING
Secured $0.6M in funding, its only known round, to develop music social networking tools.
PRODUCT LAUNCH
Launched social music platform features but struggled to gain traction against Last.fm and MySpace Music.
SHUTDOWN
Qloud ended via acqui-hire as funds ran dry and the product failed to reach critical mass.