// startup autopsy

Producteev

Task management done, then undone by acquisition

acquisition gone wrongAcqui-hire

Fatal mistake: Accepted acquisition by Jive Software without ensuring long-term product roadmap alignment, leading to eventual shutdown when Jive deprioritized it.

Founded	2008
Closed	2015
Country	USA
Sector	Saas

50%

Key Events Timeline

2008-01-01

FOUNDING

Producteev founded in New York as a social task management platform for teams.

2010-05-01

FUNDING

Raised seed funding totaling $1.31M to expand product and grow user base.

2012-04-01

ACQUISITION ATTEMPT

Jive Software acquires Producteev to integrate task management into its enterprise suite.

2014-06-01

PIVOT

Jive attempts to reposition Producteev as an enterprise tool but integration stalls amid strategic shifts.

2015-09-01

SHUTDOWN

Jive Software shuts down Producteev as part of portfolio rationalization; users migrated to Jive's core products.

Full Analysis

Analyst plan

Documented cause

Producteev, a task management SaaS platform, was acquired by Jive Software in 2012 after raising $1.31M in funding. However, the acquisition ultimately resulted in failure rather than success. Following the acq...

uisition, Jive Software made the strategic decision to shut down Producteev in 2015, just three years post-acquisition. The shutdown was part of Jive's broader portfolio rationalization strategy. The

Verified lesson

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€2.4M

Peak valuation

HypeCycle · MoatType · ResearchTags

Producteev raised €1.31M before accepted acquisition by jive software without ensuring long-term product roadmap alignment, leading to eventual shutdown when jive deprioritized it. ended it. See the documented cause, verified lesson and all failure signals.

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