// startup autopsy

OPEN Sports Network

Sports SaaS that couldn't make it to the final whistle

marketfitSlow Death

Years-long decline before final shutdown · Fatal mistake: OPEN Sports Network underestimated the sales complexity and budget constraints of its fragmented sports organization customer base, leading to unsustainable customer acquisition costs.

Founded	2007
Closed	2012
Country	USA
Sector	Saas

50%

Key Events Timeline

2007-01-01

FOUNDING

OPEN Sports Network founded in the USA to build SaaS management tools for sports organizations and leagues.

2008-09-01

FUNDING

Raised initial funding to develop and launch its sports organization management SaaS platform.

2010-06-01

FUNDING

Secured final funding round; total raised reaches $11.22M but growth targets remained unmet.

2011-06-01

LAYOFF

Reduced headcount as revenue growth stalled and the company failed to reach profitability targets.

2012-06-01

SHUTDOWN

OPEN Sports Network shut down after exhausting funding and failing to find an acquirer.

Full Analysis

Analyst plan

Documented cause

OPEN Sports Network built SaaS tools for sports organizations and leagues but could not achieve sufficient market penetration in a fragmented, budget-constrained sector. After raising $11.2M with final funding ...

in 2010, the company failed to reach profitability and shut down. The sports technology market during this period was characterized by limited adoption among smaller organizations with constrained IT

Verified lesson

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€14.6M

Peak valuation

HypeCycle · MoatType · ResearchTags

OPEN Sports Network raised €11.221875M before open sports network underestimated the sales complexity and budget constraints of its fragmented sports organization customer base, leading to unsustainable customer acquisition costs. ended it. See the documented cause, verified lesson and all failure signals.

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