// startup autopsy
NOVASYS MEDICAL
Energy devices for women's health, undone by reimbursement walls.
marketfitSlow Death
Years-long decline before final shutdown · Fatal mistake: Novasys pursued FDA clearance without first securing payer reimbursement commitments, leaving the product commercially stranded despite clinical validation.
| Founded | 2003 |
|---|---|
| Closed | 2013 |
| Country | USA |
| Sector | Healthtech |
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Key Events Timeline
FOUNDING
Novasys Medical founded to develop energy-based medical devices for women's health.
PRODUCT LAUNCH
Company launches its primary device targeting pelvic health, seeking physician adoption.
FUNDING
Novasys secures its final funding round, raising capital to push commercial expansion despite reimbursement headwinds.
SHUTDOWN
Novasys Medical ceases operations, unable to build sustainable revenue without payer reimbursement support.