// startup autopsy
N2 Broadband
Delivered the future of video, but the cable industry wasn't ready to receive it
timingAcqui-hire
Fatal mistake: N2 Broadband entered the cable VOD software market too early, burning through capital while waiting for cable operators to commit to large-scale broadband video deployments.
Key Events Timeline
FOUNDING
N2 Broadband founded in the USA to build VOD software infrastructure for cable operators.
FUNDING
Raised $7M total funding to expand cable operator partnerships and accelerate VOD platform development.
PIVOT
Pivoted sales strategy to target mid-tier cable operators after major MSOs delayed large VOD contracts post-9/11 recession.
SHUTDOWN
Acquired by strategic buyer in cable technology sector; N2 platform absorbed into acquirer's VOD product suite.