// startup autopsy
MyFitnessPal
The $475M fitness app that Under Armour couldn't keep fit
acquisition gone wrongAcquisition Attempt
Fatal mistake: Under Armour paid $475M but lacked a credible plan to monetize or integrate MyFitnessPal's 80M+ user base beyond basic connected fitness branding.
| Founded | 2005 |
|---|---|
| Closed | 2020 |
| Country | USA |
| Sector | Healthtech |
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Key Events Timeline
FOUNDING
Mike Lee and Albert Lee launch MyFitnessPal as a calorie tracking app and food database.
FUNDING
MyFitnessPal raises $18M Series A, its primary external funding, having grown to tens of millions of users.
ACQUISITION ATTEMPT
Under Armour acquires MyFitnessPal for $475M as part of its connected fitness platform strategy.
FRAUD EXPOSURE
Data breach disclosed affecting 150 million user accounts, severely damaging trust in the platform.
SHUTDOWN
Under Armour sells MyFitnessPal to Francisco Partners for $345M, a $130M loss on the original acquisition.
MEDIA_MENTION
Cal AI is the AI calorie counting app startup built by two high school teenagers that soared to over 15 million downloads and over $30 million in annual revenue in under two years, MyFitnessPal tells TechCrunch. The Cal AI team of seven employees, including its co-founder CEO Zach Yadegari (pictured