// startup autopsy

my6sense

Personalized content curation before the algorithm giants swallowed it whole

platform dependencyAcqui-hire

Fatal mistake: Built the core product as a layer on top of social platforms whose owners eventually built native competing features, eliminating the use case.

Founded	2007
Closed	2013
Country	USA
Sector	Media

50%

Key Events Timeline

2007-01-01

FOUNDING

my6sense founded in Israel/USA to build AI-powered personal content discovery across social networks.

2009-05-01

PRODUCT LAUNCH

Launched 'digital intuition' mobile app for iPhone, aggregating and personalizing social and RSS content feeds.

2011-03-01

FUNDING

Raised funding bringing total to $7.5M to expand personalization engine and grow user base.

2012-06-01

PIVOT

Shifted focus toward B2B white-label content recommendation API as consumer app growth stalled against platform algorithms.

2013-06-01

SHUTDOWN

my6sense acqui-hired, consumer product shut down as standalone business model proved unviable against native platform personalization.

Full Analysis

Analyst plan

Documented cause

my6sense was a personalized content discovery engine and native advertising DSP that failed to establish a sustainable standalone business. The company faced intense competition from major platforms—specificall...

y Facebook and Twitter—whose native algorithms improved significantly and dominated the content discovery and native advertising spaces. Unable to compete against these tech giants' superior resources

Verified lesson

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€13.5M

Peak valuation

HypeCycle · MoatType · ResearchTags

my6sense raised €7.5M before built the core product as a layer on top of social platforms whose owners eventually built native competing features, eliminating the use case. ended it. See the documented cause, verified lesson and all failure signals.

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