// startup autopsy
my6sense
Personalized content curation before the algorithm giants swallowed it whole
platform dependencyAcqui-hire
Fatal mistake: Built the core product as a layer on top of social platforms whose owners eventually built native competing features, eliminating the use case.
Key Events Timeline
FOUNDING
my6sense founded in Israel/USA to build AI-powered personal content discovery across social networks.
PRODUCT LAUNCH
Launched 'digital intuition' mobile app for iPhone, aggregating and personalizing social and RSS content feeds.
FUNDING
Raised funding bringing total to $7.5M to expand personalization engine and grow user base.
PIVOT
Shifted focus toward B2B white-label content recommendation API as consumer app growth stalled against platform algorithms.
SHUTDOWN
my6sense acqui-hired, consumer product shut down as standalone business model proved unviable against native platform personalization.