// startup autopsy
mPath
Empathy mapping couldn't map a path to profitability.
marketfitSlow Death
Years-long decline before final shutdown · Fatal mistake: Built a specialized empathy and user research tool for a niche enterprise segment too small to support a standalone SaaS business at scale.
Key Events Timeline
FOUNDING
mPath founded with a mission to bring empathy mapping and user research tools to enterprise UX teams.
FUNDING
Secures final funding round, raising $3.65M total to expand product and sales.
PRODUCT LAUNCH
Enterprise sales cycles prove longer than anticipated; customer acquisition costs remain high relative to LTV.
SHUTDOWN
With runway exhausted and no new funding secured, mPath quietly shuts down operations.