// startup autopsy

mktouch

A mobile SaaS play that ran out of runway before it could take off.

marketfitSlow Death

Years-long decline before final shutdown · Fatal mistake: mktouch failed to establish a clear, differentiated product-market fit in a rapidly evolving mobile SaaS landscape saturated with better-funded competitors.

Founded	2013
Closed	2016
Country	USA
Sector	Saas

50%

Key Events Timeline

2013-01

FOUNDING

mktouch founded as a mobile SaaS platform targeting enterprise and SMB customers.

2014-06

PRODUCT LAUNCH

mktouch launches its core mobile SaaS product and begins acquiring early customers.

2015-03

FUNDING

mktouch secures its last known funding round, giving it runway to attempt scaling.

2016-01

SHUTDOWN

mktouch shuts down after exhausting its funding without achieving sufficient growth or revenue.

Full Analysis

Analyst plan

Documented cause

mktouch was a mobile-focused SaaS startup that operated between 2013 and 2016 but failed to achieve sustainable market traction. The company received its last funding round in 2015 with no disclosed follow-on i...

nvestment, indicating difficulty in attracting continued venture capital support. Unable to convert early users into a sustainable revenue model, mktouch exhausted its runway and ultimately shut down.

Verified lesson

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HypeCycle · MoatType · ResearchTags

mktouch collapsed from mktouch failed to establish a clear, differentiated product-market fit in a rapidly evolving mobile saas landscape saturated with better-funded competitors.. Documented cause, verified lesson, all failure signals.

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