// startup autopsy
Massive Health
Beautiful health tracking acquired before it could prove its model
acquisition gone wrongAcqui-hire
Fatal mistake: Massive Health was acquired by Jawbone before establishing a sustainable monetization model, and the product was discontinued post-acquisition.
| Founded | 2010 |
|---|---|
| Closed | 2013 |
| Country | USA |
| Sector | Healthtech |
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Key Events Timeline
FOUNDING
Massive Health founded by Sutha Kamal in San Francisco to apply design thinking to consumer health.
FUNDING
Raised $2.25M to develop The Eatery food tracking app with a design-first approach.
PRODUCT LAUNCH
Launched The Eatery app on iOS, gaining significant press and design community acclaim.
SHUTDOWN
Acquired by Jawbone; The Eatery was shut down and the Massive Health team integrated into Jawbone's product teams.