// startup autopsy
Mapori
Built on maps, buried by the housing crash.
timingSlow Death
Years-long decline before final shutdown · Fatal mistake: Founded a real estate mapping startup in 2007, the precise moment the US housing market began its historic collapse.
Key Events Timeline
FOUNDING
Mapori founded as a map-based real estate platform.
FUNDING
Raised $10K in initial seed funding.
REGULATORY ACTION
US housing market collapse and financial crisis of 2008 devastated the real estate sector, wiping out Mapori's addressable market.
SHUTDOWN
Mapori shut down after being unable to generate sufficient revenue in a collapsed real estate market.