// startup autopsy

Leaky

Plugging data leaks, but couldn't plug its own revenue gap.

marketfitAcqui-hire

Fatal mistake: Leaky failed to establish a repeatable sales motion and could not convert early interest into paying enterprise customers.

Founded	2010
Closed	2012
Country	USA
Sector	Saas

50%

Key Events Timeline

2010-01-01

FOUNDING

Leaky founded in the USA as a SaaS monitoring tool for data leaks.

2011-06-01

FUNDING

Leaky secures its only known funding round to accelerate product development.

2012-03-01

PRODUCT LAUNCH

Product reaches market but fails to gain meaningful customer adoption.

2012-09-01

SHUTDOWN

Leaky is acqui-hired; product discontinued and team absorbed by acquiring company.

Full Analysis

Analyst plan

Documented cause

Leaky was a SaaS startup focused on tracking online mentions and data leaks. The company secured limited funding only in 2011, which constrained its ability to scale operations and invest in sales and marketing...

efforts. Despite operating in a relevant market segment, Leaky struggled to gain sufficient market traction and failed to build a sustainable revenue base. The combination of limited capital, inabili

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HypeCycle · MoatType · ResearchTags

Leaky collapsed from leaky failed to establish a repeatable sales motion and could not convert early interest into paying enterprise customers.. Documented cause, verified lesson, all failure signals.

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