// startup autopsy

Keepskor

The sports social network nobody kept score of

marketfitZombie Startup

Technically alive but effectively dead, burning cash · Fatal mistake: Keepskor tried to build a sports social network without a clear differentiation from ESPN, Yahoo Sports, or Twitter, resulting in tepid user adoption and no sustainable revenue model.

Founded	2011
Closed	2014
Country	USA
Sector	Media

50%

Key Events Timeline

2011-01-01

FOUNDING

Keepskor founded in the USA to build a social platform around sports scores and fan engagement.

2011-09-01

FUNDING

Raised $180K in seed funding to develop the platform and begin user acquisition efforts.

2012-06-01

PRODUCT LAUNCH

Platform launches publicly but struggles to gain traction against ESPN, theScore, and Twitter's real-time sports conversations.

2013-06-01

PIVOT

Attempts to pivot feature set to focus on fantasy sports or specific leagues, but fails to reignite user growth.

2014-06-01

SHUTDOWN

Keepskor shuts down after three years, having exhausted its seed capital without achieving meaningful user scale or revenue.

Full Analysis

Analyst plan

Documented cause

Keepskor was a sports social media startup that failed due to inability to achieve critical mass in an intensely competitive market dominated by established players like ESPN, Yahoo Sports, and emerging platfor...

ms such as theScore. Despite raising only $180K over three years, the company struggled with fundamental growth challenges: low user engagement metrics and a small, unprofitable user base that couldn'

Verified lesson

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€0.2M

Peak valuation

HypeCycle · MoatType · ResearchTags

Keepskor raised €0.18M before keepskor tried to build a sports social network without a clear differentiation from espn, yahoo sports, or twitter, resulting in tepid user adoption and no sustainable revenue model. ended it. See the documented cause, verified lesson and all failure signals.

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