// startup autopsy
iWitness
Gone before it could begin — absorbed in its own founding year.
marketfitAcqui-hire
Fatal mistake: iWitness never established independent market traction, being absorbed by an acquirer within the same year it was founded.
Key Events Timeline
FOUNDING
iWitness founded in the USA as a SaaS platform, raising funding and beginning product development.
FUNDING
iWitness secures $11.2M in funding, signaling investor confidence in the team or technology concept.
ACQUISITION ATTEMPT
An acquirer approaches iWitness, recognizing value in its technology or founding team before the product achieves market scale.
SHUTDOWN
iWitness is acquired and ceases independent operations within its founding year, marking one of the shortest SaaS lifespans on record.