// startup autopsy
FoodTechMX
Mexico's plant-based food startup that discovered carne asada is a cultural institution, not just a meal
marketfitSlow Death
Years-long decline before final shutdown · Fatal mistake: Mexican consumers rejected plant-based protein at 2x price premium; traditional carne asada culture made plant-based positioning culturally difficult; Impossible Foods and Beyond Meat entered Mexico with better distribution
| Founded | 2019 |
|---|---|
| Closed | 2023 |
| Country | Mexico |
| Sector | Foodtech |
50%
50%
Key Events Timeline
2019
FOUNDING
2020
FUNDING
2022
MILESTONE
2023
SHUTDOWN
// similar patterns
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