// startup autopsy

Fabrika Online

Russian social games factory shuttered by the mobile revolution

platform dependencySlow Death

Years-long decline before final shutdown · Fatal mistake: Built an entirely browser and social-network-dependent game portfolio without investing in mobile capabilities as smartphone adoption surged in Russia after 2012.

Founded	2008
Closed	2015
Country	Russia
Sector	Gaming

50%

Key Events Timeline

2008-01-01

FOUNDING

Fabrika Online founded in Russia to develop browser-based and social network games for the CIS market.

2011-06-01

PRODUCT LAUNCH

Launched its strongest social game titles on VKontakte and Odnoklassniki, reaching peak player engagement.

2013-06-01

FUNDING

Raised $7M in final round as browser game revenues began declining due to mobile gaming shift.

2014-03-01

LAYOFF

Significant staff reductions as player counts dropped sharply and social game platform traffic collapsed across VKontakte games section.

2015-06-01

SHUTDOWN

Fabrika Online ceased operations, shutting down all game servers as the browser gaming market became nonviable.

Full Analysis

Analyst plan

Documented cause

Fabrika Online developed browser-based and social games for the Russian market. After peaking around 2013, it was crushed by the shift to mobile gaming and the collapse of the browser/social game format, unable...

to pivot with only $7M in total funding.

Verified lesson

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€9.1M

Peak valuation

HypeCycle · MoatType · ResearchTags

Fabrika Online raised €7M before built an entirely browser and social-network-dependent game portfolio without investing in mobile capabilities as smartphone adoption surged in russia after 2012. ended it. See the documented cause, verified lesson and all failure signals.

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