// startup autopsy

Eliason Media

Launched into a media meltdown.

timingSlow Death

Years-long decline before final shutdown · Fatal mistake: Founded a media company at the worst possible time — immediately following the 2008 financial crisis when ad budgets were at historic lows.

Founded	2009
Closed	2011
Country	USA
Sector	Media

50%

Key Events Timeline

2009-01

FOUNDING

Eliason Media founded in the USA with $0.2M in seed funding, entering the market during the post-financial-crisis advertising downturn.

2009-09

PRODUCT LAUNCH

Eliason Media launched its core media product, but struggled to attract advertisers in a depressed market.

2010-06

PIVOT

Facing revenue shortfalls, Eliason Media attempted to pivot its content strategy but could not overcome structural market headwinds with minimal capital.

2011-01

SHUTDOWN

Eliason Media shut down after exhausting its seed capital, unable to generate sustainable advertising or subscription revenue.

Full Analysis

Analyst plan

Documented cause

Eliason Media launched in 2009 during the post-financial-crisis advertising collapse, a particularly challenging time for media startups. The company faced two critical structural headwinds: first, the broader ...

devastated advertising market recovery following the 2008 financial crisis, which severely constrained available funding and advertiser spending; second, the industry-wide shift from traditional to di

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€0.2M

Peak valuation

HypeCycle · MoatType · ResearchTags

Eliason Media raised €0.2M before founded a media company at the worst possible time — immediately following the 2008 financial crisis when ad budgets were at historic lows. ended it. See the documented cause, verified lesson and all failure signals.

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