// startup autopsy
DealitLive.com
Live deals, dead on arrival in a post-crash market.
timingSlow Death
Years-long decline before final shutdown · Fatal mistake: Launched a capital-intensive live-deal broadcasting platform into a market frozen by the 2008 financial crisis, making follow-on fundraising virtually impossible.
Key Events Timeline
FOUNDING
DealitLive.com founded to create a live deal-broadcasting platform for retailers and merchants.
FUNDING
Raised $300K in its only funding round as the financial crisis made further investment extremely difficult.
PRODUCT LAUNCH
Launched live deal platform but found limited merchant adoption in a cost-cutting market environment.
SHUTDOWN
DealitLive.com shut down after exhausting its single funding round with insufficient recurring revenue.