// startup autopsy

ContactUs.com

A contact form that couldn't contact enough customers to survive alone.

marketfitAcqui-hire

Fatal mistake: ContactUs.com entered a highly commoditized space dominated by free tools like Google Forms and Wufoo, making it nearly impossible to charge sustainable prices or build a defensible moat.

Founded	2012
Closed	2014
Country	USA
Sector	Media

50%

Key Events Timeline

2012-01

FOUNDING

ContactUs.com founded in the USA, building contact form and lead generation tools for websites.

2013-06

FUNDING

Raises $1M in seed funding to grow its contact management platform.

2013-10

PRODUCT LAUNCH

Launches expanded lead generation features, but struggles to differentiate from free competitors like Google Forms.

2014-06

SHUTDOWN

ContactUs.com is acquired, ending its independent operation after failing to achieve sustainable standalone revenue.

Full Analysis

Analyst plan

Documented cause

ContactUs.com built a SaaS-style contact form and lead generation tool for websites, raising $1M in initial funding. The startup failed to achieve sustainable revenue growth and was ultimately acquired rather t...

han scaled independently. This acquisition outcome suggests the product had value primarily as a feature or component within a larger platform, rather than as a standalone business model. The company'

Verified lesson

“...”

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€1.8M

Peak valuation

HypeCycle · MoatType · ResearchTags

ContactUs.com raised €1M before contactus.com entered a highly commoditized space dominated by free tools like google forms and wufoo, making it nearly impossible to charge sustainable prices or build a defensible moat. ended it. See the documented cause, verified lesson and all failure signals.

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