// startup autopsy

Astrid

Millions of tasks orphaned by a Yahoo acqui-hire

acquisition gone wrongAcqui-hire

Fatal mistake: Astrid never built a sustainable monetization model despite millions of users, making it vulnerable to being valued purely as a talent acquisition rather than a product.

Founded	2008
Closed	2013
Country	USA
Sector	Social

50%

Key Events Timeline

2008-01-01

FOUNDING

Astrid founded in the USA as a mobile task management app with an approachable design and ant mascot.

2010-09-01

PRODUCT LAUNCH

Astrid expanded to iOS after Android success, growing to millions of users across platforms.

2012-08-01

FUNDING

Raised $1.9M in funding to grow the team and improve the cross-platform task management experience.

2013-05-01

ACQUISITION ATTEMPT

Yahoo acquired Astrid for an undisclosed sum as part of Marissa Mayer's mobile talent acquisition strategy.

2013-08-01

SHUTDOWN

Yahoo shut down Astrid service entirely, leaving millions of users without access to their task data.

Full Analysis

Analyst plan

Documented cause

Astrid was a successful task management application with millions of active users that was acquired by Yahoo in May 2013. However, the acquisition proved catastrophic for the product and its user base. Yahoo ac...

quired Astrid primarily as an acqui-hire—targeting the startup's engineering talent rather than the product itself. Within weeks of the acquisition, Yahoo shut down the Astrid service entirely, leavin

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€3.4M

Peak valuation

HypeCycle · MoatType · ResearchTags

Astrid raised €1.9M before astrid never built a sustainable monetization model despite millions of users, making it vulnerable to being valued purely as a talent acquisition rather than a product. ended it. See the documented cause, verified lesson and all failure signals.

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