// startup autopsy

A Bit Lucky

A social gaming bet that ran out of luck.

platform dependencySlow Death

Years-long decline before final shutdown · Fatal mistake: Over-reliance on Facebook's social gaming platform made the company fatally vulnerable to the platform's rapid decline in user engagement after 2012.

Founded	2009
Closed	2013
Country	USA
Sector	Gaming

50%

Key Events Timeline

2009-01-01

FOUNDING

A Bit Lucky founded in the USA to develop social games for the Facebook platform during the height of the social gaming boom.

2011-06-01

FUNDING

Company closes its last known funding round, raising a total of ~$10.3M to expand its social gaming portfolio.

2012-06-01

PRODUCT LAUNCH

Facebook gaming begins its precipitous decline in daily active users, directly impacting A Bit Lucky's player base and revenue.

2013-06-01

SHUTDOWN

A Bit Lucky shuts down operations, unable to sustain the business as the Facebook gaming market collapses and mobile transition proves too costly.

Full Analysis

Analyst plan

Documented cause

A Bit Lucky was a social and mobile gaming studio that struggled to gain traction as Facebook gaming declined sharply post-2012. Despite raising over $10M in funding, the studio could not sustain user acquisiti...

on costs or retain players as the market shifted away from social games. The company ultimately shut down with assets frozen, unable to overcome the structural headwinds facing social gaming platforms

Verified lesson

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€25.8M

Peak valuation

HypeCycle · MoatType · ResearchTags

A Bit Lucky raised €10.312103M before over-reliance on facebook's social gaming platform made the company fatally vulnerable to the platform's rapid decline in user engagement after 2012. ended it. See the documented cause, verified lesson and all failure signals.

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