| Founded | 2017 |
|---|---|
| Closed | 2023 |
| Country | India |
| Sector | Social |
| Collapse type | Silent Shutdown |
Trell
"Trell raised $45M to become India TikTok for lifestyle content — then laid off 300 people in a fraud scandal and never recovered"
Quiet closure with no public announcement
Key Events Timeline
Trell built a short-video social commerce platform targeting tier-2 Indian users sharing beauty, fashion, and lifestyle content — filling the gap after TikTok was banned in India in 2020.
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