| Founded | 1999 |
|---|---|
| Closed | 2005 |
| Country | USA |
| Sector | Ecommerce |
| Total raised | 50 |
| Collapse type | Slow Death |
| Founder | Dick Seesel |
Reflect.com
"P&G's $50 million bet that personalized shampoo would conquer the internet"
Years-long decline before final shutdown
Key Events Timeline
Reflect.
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