"Built the most beautiful digital book ever made — Facebook bought it and cancelled publishing."
$1M
RAISED
—
EMPLOYEES
12
MONTHS
acquisition gone wrongAcqui-hire
// Fatal mistake: Acqui-hired by Facebook — platform shut down same day as acquisition announcement
Key Events Timeline
2010-01
FOUNDING
Push Pop Press founded in January 2010 by former Apple engineers Mike Matas and Kimon Tsinteris to build an interactive digital publishing platform for iPad.
2010-04
PRODUCT LAUNCH
Push Pop Press publicly debuted its interactive e-book technology at TED 2010, showcasing rich multimedia capabilities including embedded video, animations, and touch-driven infographics.
2011-02
PRODUCT LAUNCH
Al Gore's 'Our Choice,' the first and only title published on the Push Pop Press platform, launched on the iPad App Store in February 2011 at a price of $4.99.
2011-04
PRODUCT LAUNCH
Apple named Al Gore's 'Our Choice,' built on Push Pop Press technology, its iPad App of the Year for 2011, bringing the two-person startup significant industry recognition.
2011-06
ACQUISITION ATTEMPT
Acqui-hire: Push Pop Press ceases operations after Facebook acquired the two-person company in August 2011, with founders Mike Matas and Kimon Tsinteris joining Facebook to work on the Timeline feature.
2011-08
SHUTDOWN
Facebook shut down the Push Pop Press publishing platform immediately following the acquisition in August 2011, ending any prospect of the technology being licensed or expanded to other publishers.
🔥 Hall of Flame 55%🏆 Hall of Fame 30%
Push Pop Press built a revolutionary interactive e-book platform for iPad.
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