| Founded | 2020 |
|---|---|
| Closed | 2024 |
| Country | UK |
| Sector | Saas |
| Collapse type | Zombie Startup |
Primer
"A payment orchestration startup that raised $50M and struggled to survive as Stripe and Adyen built native orchestration features."
Technically alive but effectively dead, burning cash
Key Events Timeline
Primer raised $50M from Accel, Balderton, and others to build a no-code payment orchestration platform allowing merchants to route transactions across multiple payment providers, manage fallback logic, and optimize authorization rates.
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