| Founded | 2012 |
|---|---|
| Closed | 2019 |
| Country | USA |
| Sector | Foodtech |
| Total raised | $56M + $200M acquisition |
| Collapse type | Acqui-hire |
| Founder | Nick Taranto |
Plated
"The meal kit company Albertsons acquired for $200M to fight Amazon in grocery — shut down the subscription service 2 years later when the grocery synergy never materialised"
Key Events Timeline
Plated was founded in 2012 by Nick Taranto and Josh Hix and became one of the top three US meal kit companies alongside Blue Apron and HelloFresh.
// full analysis
Full analysis requires the Analyst plan
Documented cause · Market cycle · Competitive moat type · Verified lesson
€149/mo · or contribute your autopsy for free access →
UnicornBurn Season 0 opens July 2026. 10,000 founders competing in one world. Your startup fights for the market every Saturday. Most will end up here. Which one are you?
JOIN SEASON 0 →Plated followed a documented pattern. Identify the same signals in any company before they reach the point of no return.
Witnessed a startup failure first-hand? Share the real story. First-hand accounts from founders and team members get prioritized for publication.
SUBMIT AN AUTOPSY →Failure intelligence for due diligence and risk analysis.
Structured dataset by collapse type, for 5031 startups. 7-day trial.
See plans →Free JSON API. No key required. 50 autopsies, 10 req/day.
Full dataset available with Intelligence plan API key. CORS enabled.
Explore API →Academic, press, or research use? Free JSON API available — no auth required →