| Founded | 2001 |
|---|---|
| Closed | 2022 |
| Country | Sweden |
| Sector | Ecommerce |
| Collapse type | Slow Death |
Pixi Beauty Digital Retreat
"Swedish indie beauty brand digital DTC experiment failed against Sephora's influencer machine"
Years-long decline before final shutdown
Key Events Timeline
Pixi Beauty, the Swedish indie cosmetics brand best known for its Glow Tonic, attempted to build a direct-to-consumer digital sales channel to reduce dependency on Target and Sephora distribution.
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