| Founded | 2009 |
|---|---|
| Closed | 2022 |
| Country | Brazil |
| Sector | Ecommerce |
| Total raised | $190M (SoftBank Latin America Fund, Advent International, 2009–2021) |
| Collapse type | Mass Layoff Spiral |
| Founder | Daniel Scandian |
MadeiraMadeira
"Brazil's SoftBank-backed furniture e-commerce unicorn laid off hundreds and abandoned its logistics infrastructure as the post-COVID furniture demand cliff arrived."
Cascading layoffs that accelerated the decline
Key Events Timeline
MadeiraMadeira was founded in Curitiba in 2009 as an online furniture and home decor marketplace.
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