"$299 for a box that made your TV harder to use. Logitech wrote down $100M and the CEO called it 'a mistake.'"
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RAISED
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EMPLOYEES
24
MONTHS
marketfitSilent Shutdown
Quiet closure with no public announcement
// Fatal mistake: Launched as hardware partner for an unvalidated platform hostile to major content providers
Key Events Timeline
2010-01
FOUNDING
Logitech partners with Google to develop the Revue set-top box as the launch hardware partner for the Google TV platform.
2010-10
PRODUCT LAUNCH
Logitech Revue launches at $299 with a full QWERTY keyboard remote, positioning Google TV as a way to merge web browsing and television viewing.
2010-11
REGULATORY ACTION
Major broadcast networks CBS, NBC, and ABC block Google TV devices from accessing their streaming content, severely crippling the Revue's core value proposition.
2011-03
PIVOT
Logitech slashes the Revue price from $299 to $99 after dismal holiday sales, with total units sold far below the internal target of over 2 million units.
2011-07
CEO CHANGE
Logitech CEO Guerrino De Luca publicly acknowledges the Revue is 'a mistake' for the company, signaling a strategic retreat from the Google TV initiative.
2011-09
DOWN ROUND
Logitech further discounts the Revue to $79 as cumulative sales stall at approximately 250,000 units, a fraction of the multi-million unit target.
2012-03
LAYOFF
Logitech announces a $100 million write-down on the Revue product line, reflecting the full financial loss absorbed from unsold inventory and development costs.
2012-06
SHUTDOWN
Silent Shutdown: Logitech Revue (Google TV) ceases operations after selling only ~250,000 units against a target of 2M+, marking the end of Logitech's Google TV hardware venture.
🔥 Hall of Flame 48%🏆 Hall of Fame 42%
In 2010, Google launched Google TV — a platform to merge web browsing with television.
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