| Founded | 2011 |
|---|---|
| Closed | 2023 |
| Country | USA |
| Sector | Ecommerce |
| Collapse type | Slow Death |
| Founder | Jessica Alba |
Honest Company
"Jessica Alba's natural baby products company that created a market only to watch everyone enter it"
Years-long decline before final shutdown
Key Events Timeline
Honest Company created the premium natural baby products market.
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