| Founded | 2020 |
|---|---|
| Closed | 2023 |
| Country | USA |
| Sector | Ecommerce |
| Collapse type | Slow Death |
Heyday
"The Amazon brand aggregator raised $225M from General Atlantic to buy and scale FBA brands and quietly wound down when the aggregator model revealed structural unit-economic failures."
Years-long decline before final shutdown
Key Events Timeline
Heyday was one of the best-funded Amazon FBA brand aggregators, raising $225M from General Atlantic to acquire third-party Amazon sellers, apply operational improvements, and grow revenues through data-driven marketing.
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