| Founded | 2020 |
|---|---|
| Closed | 2023 |
| Country | UK |
| Sector | Ecommerce |
| Collapse type | Slow Death |
Heroes
"London Amazon aggregator raised $200M to roll up third-party sellers and dissolved when Amazon changed its algorithm and the category imploded."
Years-long decline before final shutdown
Key Events Timeline
Heroes was a London-based Amazon brand aggregator that acquired established third-party Amazon sellers and scaled them through operational optimization and advertising spend.
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