| Founded | 2016 |
|---|---|
| Closed | 2023 |
| Country | USA |
| Sector | Beauty |
| Collapse type | Bankruptcy |
Forma Brands (Morphe)
"Beauty influencer brand holding company that rode the YouTube makeup wave to hundreds of millions in revenue and filed for bankruptcy when the influencer economy collapsed."
Key Events Timeline
Forma Brands was the parent company of Morphe Cosmetics and multiple influencer beauty brands, built on partnerships with YouTube and Instagram creators like James Charles, Jeffree Star, and Jaclyn Hill.
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