"Facebook replaced your Android homescreen with Facebook. Users replaced it with the uninstall button."
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RAISED
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EMPLOYEES
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MONTHS
marketfitSilent Shutdown
Quiet closure with no public announcement
// Fatal mistake: Cover Feed replaced Android homescreen with constant Facebook feed — universally rated 1 star
Key Events Timeline
2013-01
FOUNDING
Facebook Home project initiated internally at Facebook in January 2013, conceived as an Android launcher to replace the default home screen with a persistent Facebook experience called Cover Feed.
2013-04-04
PRODUCT LAUNCH
Mark Zuckerberg officially announced Facebook Home at a press event at Facebook HQ on April 4, 2013, alongside the HTC First smartphone priced at $99 on AT&T.
2013-04-12
PRODUCT LAUNCH
Facebook Home became available for download on the Google Play Store on April 12, 2013, initially compatible with select Android devices including the HTC One X and Samsung Galaxy S III.
2013-04-15
PIVOT
Within days of launch, Facebook Home accumulated a 2-star average rating on the Google Play Store, with users flooding reviews criticizing the intrusive Cover Feed and lack of privacy controls.
2013-05-01
SHUTDOWN
AT&T slashed the price of the HTC First from $99 to $0.99 with a two-year contract in early May 2013 in a desperate attempt to clear unsold inventory, signaling catastrophic commercial failure.
2013-05-15
CEO CHANGE
HTC officially discontinued the HTC First smartphone in May 2013, less than one month after its April 12 launch, with AT&T pulling it from shelves entirely.
2013-06
SHUTDOWN
Facebook quietly abandoned active development of Facebook Home by June 2013, ceasing further updates and effectively shutting down the product just two months after its high-profile launch.
🔥 Hall of Flame 70%🏆 Hall of Fame 58%
Facebook Home launched in April 2013 as an Android launcher that replaced the home screen with a continuous Facebook feed (Cover Feed).
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