| Founded | 2016 |
|---|---|
| Closed | 2022 |
| Country | UK |
| Sector | Marketplace |
| Collapse type | Silent Shutdown |
| Founder | Kieran O'Neill |
Vinted Go (DPD Fashion Tech)
"11 years of human-plus-AI styling couldn't crack the conversion problem that makes fashion personalization profitable."
Quiet closure with no public announcement
Key Events Timeline
Thread, the British AI personal styling startup founded by Kieran O'Neill, shut down in October 2022 after 11 years of operation and raising over $28M from investors including Balderton Capital.
// full analysis
Full analysis requires the Analyst plan
Documented cause · Market cycle · Competitive moat type · Verified lesson
€149/mo · or contribute your autopsy for free access →
UnicornBurn Season 0 opens July 2026. 10,000 founders competing in one world. Your startup fights for the market every Saturday. Most will end up here. Which one are you?
JOIN SEASON 0 →Vinted Go (DPD Fashion Tech) followed a documented pattern. Identify the same signals in any company before they reach the point of no return.
Witnessed a startup failure first-hand? Share the real story. First-hand accounts from founders and team members get prioritized for publication.
SUBMIT AN AUTOPSY →Failure intelligence for due diligence and risk analysis.
Structured dataset by collapse type, for 5031 startups. 7-day trial.
See plans →Free JSON API. No key required. 50 autopsies, 10 req/day.
Full dataset available with Intelligence plan API key. CORS enabled.
Explore API →Academic, press, or research use? Free JSON API available — no auth required →