| Founded | 2012 |
|---|---|
| Closed | 2018 |
| Country | USA |
| Sector | Media |
| Collapse type | Sudden Collapse |
| Founder | Donna Speciale |
Defy Media
"Digital media company with 1 billion monthly views shut without warning on a Friday. 300 employees found out Monday morning. YouTube had changed its algorithm."
Unexpected shutdown within weeks of a trigger
Key Events Timeline
Defy Media was formed in 2012 through a merger of Alloy Digital and Break Media, creating one of the largest digital media companies targeting millennial and Gen Z audiences.
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