| Founded | 2021 |
|---|---|
| Closed | 2023 |
| Country | Netherlands |
| Sector | Ecommerce |
| Collapse type | Silent Shutdown |
| Founder | Herna Verhagen |
Bringly
"PostNL spent €50M trying to out-Chinese the Chinese in ecommerce — and failed in 18 months."
Quiet closure with no public announcement
Key Events Timeline
Bringly, a cross-border ecommerce platform launched by Dutch postal giant PostNL with €50M investment to compete with Alibaba's AliExpress and Shein in the European market, shut down quietly in late 2023 after just 18 months of operation.
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