| Founded | 2010 |
|---|---|
| Closed | 2021 |
| Country | USA |
| Sector | Ecommerce |
| Total raised | ~$90M USD |
| Collapse type | Slow Death |
| Founder | Katia Beauchamp, Hayley Barna |
Birchbox
"Pioneered the beauty subscription box at $485M. Sephora copied it. Sold for $1 to Walgreens in 2021."
Years-long decline before final shutdown
Key Events Timeline
Birchbox was founded in 2010 by Katia Beauchamp and Hayley Barna at Harvard Business School, pioneering the beauty sample subscription box model — $10/month for 5 personalized samples.
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