| Founded | 2011 |
|---|---|
| Closed | 2022 |
| Country | USA |
| Sector | Beauty |
| Collapse type | Regulatory Kill |
| Founder | Morgan Hermand-Waiche |
Adore Me (Subscription Tier)
"The lingerie subscription darling was fined $1.3M by the FTC for trapping customers."
Forced closure by regulatory action
Key Events Timeline
Adore Me's VIP membership subscription model attracted FTC scrutiny for making cancellations deliberately difficult — a dark pattern trapping customers in recurring charges.
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