// STARTUP COMPARISON
Urbvan vs Gett (Q by Gett crisis)
Urbvan failed in 2020 due to Bad Timing. Gett (Q by Gett crisis) failed in 2022 due to Failed Pivots. Different causes, different sectors, different eras — but the same simulation outcome.
| METRIC | 🔥 Urbvan | 🔥 Gett (Q by Gett crisis) |
|---|---|---|
| Sector | Mobility | Mobility |
| Country | Mexico | Israel |
| Founded | 2016 | 2010 |
| Died | 2020 | 2022 |
| Raised | $14M | $690M |
| Peak | $14M raised | $1.5B valuation |
| Primary Cause | Bad Timing | Failed Pivots |
// WHY EACH FAILED
🔥 Urbvan
Bad Timing
Urbvan provided shared van commute services in Mexico City, targeting office workers with fixed routes. The business was growing steadily until COVID-19 lockdowns eliminated commuting entirely in March 2020. Unable to survive with zero revenue and insufficient reserves, Urbvan suspended operations in 2020.
// LESSON
Mobility businesses dependent on commuting patterns have a single point of macro failure: the end of commuting. Build complementary revenue streams or accept the concentration risk.
Mobility businesses dependent on commuting patterns have a single point of macro failure: the end of commuting. Build complementary revenue streams or accept the concentration risk.
🔥 Gett (Q by Gett crisis)
Failed Pivots
Gett launched as a B2C ride-hailing competitor to Uber in multiple markets. Unable to compete with Uber's network effects and subsidies globally, Gett pivoted to corporate ground transportation (B2B). The B2B pivot worked partially — Gett became a significant corporate mobility platform — but the company raised $690M partly on B2C promises it couldn't keep, and its valuation was significantly written down as the B2C operations were shuttered.
// LESSON
A pivot from B2C to B2B requires more than a product change — it requires a valuation reset. Investors who funded you at consumer multiples did not fund you at enterprise multiples. The capital structure must be renegotiated alongside the product strategy.
A pivot from B2C to B2B requires more than a product change — it requires a valuation reset. Investors who funded you at consumer multiples did not fund you at enterprise multiples. The capital structure must be renegotiated alongside the product strategy.
// EXPLORE FURTHER