// STARTUP COMPARISON
Platzi Crisis vs Aplazame
Platzi Crisis failed in 2023 due to Competition. Aplazame failed in 2022 due to Acquisition Gone Wrong. Different causes, different sectors, different eras — but the same simulation outcome.
| METRIC | 🔥 Platzi Crisis | 🔥 Aplazame |
|---|---|---|
| Sector | Edtech | Fintech |
| Country | Colombia | Spain |
| Founded | 2014 | 2013 |
| Died | 2023 | 2022 |
| Raised | $62M | €15M |
| Peak | $300M valuation (2022) | Acquired by WiZink 2017 |
| Primary Cause | Competition | Acquisition Gone Wrong |
// WHY EACH FAILED
🔥 Platzi Crisis
Competition
Platzi built LatAm's largest online learning platform with 5M+ learners and $300M valuation. The crisis came from three directions simultaneously: Google's career certificates on Coursera (free or $49/year) covered the same tech roles; YouTube's free creator-led tutorials improved dramatically in quality 2021-2023; and Meta, Amazon, and Microsoft launched their own free certification programs competing for the exact same student segment. Platzi's $25/month premium subscription experienced churn rate doubling 2022-2023. Laid off 25% of staff in 2023.
// LESSON
You cannot charge $25/month for educational content when Google certifies the same skills for free to drive Cloud platform adoption. When Big Tech uses education as a loss leader, the paid education market does not survive in that vertical.
You cannot charge $25/month for educational content when Google certifies the same skills for free to drive Cloud platform adoption. When Big Tech uses education as a loss leader, the paid education market does not survive in that vertical.
🔥 Aplazame
Acquisition Gone Wrong
Aplazame was Spain's early BNPL (Buy Now Pay Later) leader, acquired by WiZink Bank in 2017 for an undisclosed sum. Post-acquisition, Aplazame was integrated into WiZink's consumer finance products and its brand gradually disappeared. By 2022, Aplazame as an independent product no longer existed — absorbed into WiZink's broader offering while global BNPL leaders like Klarna and Afterpay dominated the space the company had pioneered.
// LESSON
Being acquired by a traditional bank as a fintech is not an exit — it is a slow disappearance. Banks acquire to neutralize competition, not to scale the product. Aplazame pioneered BNPL in Spain and ended up as a footnote in WiZink's product catalog.
Being acquired by a traditional bank as a fintech is not an exit — it is a slow disappearance. Banks acquire to neutralize competition, not to scale the product. Aplazame pioneered BNPL in Spain and ended up as a footnote in WiZink's product catalog.
// EXPLORE FURTHER