// STARTUP COMPARISON
Ofo vs Gett (Q by Gett crisis)
Ofo failed in 2019 due to Unit Economics. Gett (Q by Gett crisis) failed in 2022 due to Failed Pivots. Different causes, different sectors, different eras — but the same simulation outcome.
| METRIC | 🔥 Ofo | 🔥 Gett (Q by Gett crisis) |
|---|---|---|
| Sector | Mobility | Mobility |
| Country | China | Israel |
| Founded | 2014 | 2010 |
| Died | 2019 | 2022 |
| Raised | $2.2B | $690M |
| Peak | $2.2B raised · 200 cities | $1.5B valuation |
| Primary Cause | Unit Economics | Failed Pivots |
// WHY EACH FAILED
🔥 Ofo
Unit Economics
Ofo expanded to 200 cities across 20 countries using $2.2B in funding before achieving unit economics. Bikes were abandoned in rivers and vandalized globally. The company could not return deposits to 15M users waiting in a queue. Ofo collapsed under $2.2B in debt by 2019 and became a symbol of China's over-funded startup era.
// LESSON
Geographic expansion multiplies unit economics problems. Fix the model in one city before raising capital to break it in two hundred.
Geographic expansion multiplies unit economics problems. Fix the model in one city before raising capital to break it in two hundred.
🔥 Gett (Q by Gett crisis)
Failed Pivots
Gett launched as a B2C ride-hailing competitor to Uber in multiple markets. Unable to compete with Uber's network effects and subsidies globally, Gett pivoted to corporate ground transportation (B2B). The B2B pivot worked partially — Gett became a significant corporate mobility platform — but the company raised $690M partly on B2C promises it couldn't keep, and its valuation was significantly written down as the B2C operations were shuttered.
// LESSON
A pivot from B2C to B2B requires more than a product change — it requires a valuation reset. Investors who funded you at consumer multiples did not fund you at enterprise multiples. The capital structure must be renegotiated alongside the product strategy.
A pivot from B2C to B2B requires more than a product change — it requires a valuation reset. Investors who funded you at consumer multiples did not fund you at enterprise multiples. The capital structure must be renegotiated alongside the product strategy.
// EXPLORE FURTHER