// STARTUP COMPARISON
Gett (Q by Gett crisis) vs Bird
Gett (Q by Gett crisis) failed in 2022 due to Failed Pivots. Bird failed in 2023 due to Unit Economics. Different causes, different sectors, different eras — but the same simulation outcome.
| METRIC | 🔥 Gett (Q by Gett crisis) | 🔥 Bird |
|---|---|---|
| Sector | Mobility | Mobility |
| Country | Israel | USA |
| Founded | 2010 | 2017 |
| Died | 2022 | 2023 |
| Raised | $690M | $776M |
| Peak | $1.5B valuation | $2.5B valuation |
| Primary Cause | Failed Pivots | Unit Economics |
// WHY EACH FAILED
🔥 Gett (Q by Gett crisis)
Failed Pivots
Gett launched as a B2C ride-hailing competitor to Uber in multiple markets. Unable to compete with Uber's network effects and subsidies globally, Gett pivoted to corporate ground transportation (B2B). The B2B pivot worked partially — Gett became a significant corporate mobility platform — but the company raised $690M partly on B2C promises it couldn't keep, and its valuation was significantly written down as the B2C operations were shuttered.
// LESSON
A pivot from B2C to B2B requires more than a product change — it requires a valuation reset. Investors who funded you at consumer multiples did not fund you at enterprise multiples. The capital structure must be renegotiated alongside the product strategy.
A pivot from B2C to B2B requires more than a product change — it requires a valuation reset. Investors who funded you at consumer multiples did not fund you at enterprise multiples. The capital structure must be renegotiated alongside the product strategy.
🔥 Bird
Unit Economics
Bird's electric scooters lasted an average of 28 days on city streets due to vandalism, weather, and theft. Hardware replacement costs made unit economics permanently unsolvable. After raising $776M, Bird filed for Chapter 11 bankruptcy in December 2023 and was delisted from Nasdaq.
// LESSON
Hardware unit economics must survive the physical world, not just a spreadsheet. If your asset degrades faster than it earns, you are scaling losses, not a business.
Hardware unit economics must survive the physical world, not just a spreadsheet. If your asset degrades faster than it earns, you are scaling losses, not a business.
// EXPLORE FURTHER