// STARTUP COMPARISON
EasySi vs Wealthfront (acquisition collapse)
EasySi failed in 2019 due to Ran Out of Money. Wealthfront (acquisition collapse) failed in 2022 due to Acquisition Gone Wrong. Different causes, different sectors, different eras — but the same simulation outcome.
| METRIC | 🔥 EasySi | 🔥 Wealthfront (acquisition collapse) |
|---|---|---|
| Sector | Fintech | Fintech |
| Country | Mexico | USA |
| Founded | 2015 | 2008 |
| Died | 2019 | 2022 |
| Raised | $8M | $204M |
| Peak | $8M raised | $1.4B valuation |
| Primary Cause | Ran Out of Money | Acquisition Gone Wrong |
// WHY EACH FAILED
SME lending in emerging markets is highly sensitive to macro cycles. Build capital buffers for 2x your expected default rate before scaling. The cycle always turns.
A cancelled acquisition is worse than no acquisition offer. The deal process exposes financial details to the acquirer, anchors valuation expectations for future investors, and demoralizes the team. Build an acquisition process that terminates quickly or not at all.
// IN THE SIMULATION
EasySi triggers MACRO_CREDIT_CONTRACTION — a simulation event where rising default rates compress SME lending margins simultaneously with a funding market freeze. Both levers hit at the same time.
Wealthfront triggers ACQUISITION_DEAL_COLLAPSE — the simulation models cancelled acquisitions as creating a unique crisis: the company is neither independent nor acquired. Competitors know the price, investors know the weakness, and the founding team faces a demoralization event.
// EXPLORE FURTHER